Email marketing specialist

SEOBROTHERS , Posted 1 week ago

Middle

Full time

Negotiable

Relocate, Remote, Warsaw

For which tasks (responsibilities)?

IGaming product is looking for a talented CRM manager / Email marketing specialist / Retention manager to join the team.

Main Responsibilities:

  • Working in Retention Team;

  • Assist in implementing the overall brand strategy in various GEOs;

  • Analyzing the market and competitors;

  • Develop, launch and oversee automated and manual email, push, sms campaigns to improve customer retention and increase engagement;

  • Monitor their quality, analyze their effectiveness, prepare reports on them;

  • Develop and implement customer segmentation strategies to ensure relevance and targeting of messages to different customer segments;

  • Generate new ideas, develop and implement activities / initiatives to maximize positive impact on key business metrics;

  • Research customer base, conduct analysis of existing trends, drivers, barriers and patterns of customer behavior;

  • Conduct A/B testing of business hypotheses through the launch of new campaigns.

What kind of professional are we looking for?
  • Experience in the gambling/betting niche in a similar position for 1 year or more;

  • Experience with Email newsletters;

  • Experience in working and setting up additional communication channels with existing customer bases;

  • Experience with Customer.io CRM system;

  • Experience with user segmentation;

  • Understanding of basic mailing formats: promotional campaigns, trigger campaigns, chains;

  • Basic understanding of how logical operators work;

  • Basic knowledge of HTML;

  • English -  A2 level; 

  • Knowledge of general internet marketing trends;

  • High attention to details;

  • Responsibility and self-organization skills;

  • Proficient level of English (both written and verbal), Ua/Ru - native/fluent level

What are the conditions and bonuses?
  • Decent salary;

  • Office work (Warsaw, Poland or remote) - if you need relocation, we can help with all relocation-related issues;

  • Medical insurance;

  • Healthy lifestyle benefits;

  • Office catering;

  • Paid sick days and vacation days;

  • Official holidays — days off; 

  • Unique experience, as our team realizes the best projects and is ready to share tips and tricks with you;

  • Interesting and big projects in the iGaming industry;

  • Cool team of specialists and everything you need for professional development.

SEOBROTHERS

Company type: product

Employees: 51-200

Genres: Casino

View all vacancies from SEOBROTHERS
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